This PPT give a short overview of the event objectives and implementation. Take part to the NED 2017! http://no-elevators-day.nowwemove.com/

1. EUROPEAN
NO ELEVATORS DAY
26.04.2017

2. #1 OVERVIEW
No Elevators Day is a pan-European initiativе which is
part of NowWeMOVE campaign. ISCA and its local
partners invites citizens and various organisations,
institutions and companies to seal off some of the
elevators and escalators in their premises and to
encourage their employees or colleagues to take the
stairs.
The event is voluntarily and some elevators and
escalators will stay open for people with disabilities and
medical conditions, and to those who simply do not want
to take part in the event.
STRATEGIC OBJECTIVES
• Promote the NowWeMOVE and MOVE
Week objectives
• Gain visibility of own organization
• Receive free PR coverage locally
and nationally
• Involve local opinion leaders,
businesses and institutions as first
step of further partnership
• Motivate people to be active with
one simple change in their behavior –
choosing stairs before elevators

3. #2 WHY YOU NEED TO BE PART OF IT?
The European No Elevators Day is an initiative that will strongly and sustainably support the
NowWeMOVE campaign on a large scale, with low costs and strong PR potential. In addition:
You will be part of a true European event which will help you
raise awareness and celebrate physical activity.
TheNEDhasthematicorpolitical relevanceandalignment with
own priorities
Easy-to-use and to communicate tools and marketing materials
You will provide valuable and working know how to your national
partners – move agents; local governmental entities
You will gain national and international recognition through
press/social media support
You will use as way to engage with the local communities
Engage with potential new members
Engage with potential funding partners
You can fundraise through the organization of the event

4. #3 WHY YOU NEED TO ORGANIZE IT?
2Easy, fun, low cost way to engage with the local communities;
1Become part of an European Brand which
they can use with confidence;
4 Increase the potential to engage with potential
new members – local governments, corporates,
volunteering organizations
3 Gain local/national recognition vie PR, social media
communication

5. #4 HOW TO
ORGANIZE NED
ON NATIONAL
LEVEL?
Raise awareness among your fellow
citizens:
• Plan and implement a PR media
campaign on a regional, national level.
Organize press-conference*
• Plan and implement online social media
promotion
• Plan own-media campaign – yours
and through your partners channels
• Review and decide on the
implementation
• Solicit your partners:own
members, local governments,
mayors, office building, hotels,
NGO, Ministry of Health,
Transportation…ect.
• Review the provided from ISCA
RESOURCES - toolkits,
marketing materials etc
• Provide information to your
partners through national kick off
meeting or vie mail, direct mail,
skype meetings

6. #5 WHAT- CAN YOU DO…
• Work with partners to close one or more
elevators in one or more buildings
• Organize public events in metro stations and
hand out to people leaflets about the initiative
• Organize special events – outdoor workouts
using stairs as an exercise tool
• Organize events with local members of
parliament and other municipal officials
• Work with University organization and
promote the initiative to them. Ask them to
close elevators for the day